Brands & Corporates
Understand your brand's true emotional character, track sentiment as it shifts, and quantify the real cash value of the intangibles, goodwill, trust, loyalty, that actually build (or erode) brand equity.
Government & Public Policy
Track institutional trust and policy receptivity, and use national emotional data as an early-warning system for social and political instability - before it appears in conventional indicators.
NGOs & Development Organisations
Go beyond behavioural or attitudinal proxies to understand the actual emotional and psychological state of the communities you serve - and measure whether your interventions are shifting it.
Media, Political & Social Research
Map the public persona of leaders, parties and institutions, and spot the shift from disillusionment to anger, or disengagement to apathy, before it breaks into public view.